Discworld Emporium’s previous website wasn’t responsive, the client found it challenging to work with and a clunky backend interface wasn’t helping matters.

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“Thank you for creating a beautiful website for our niche literary shop!”



The online store needed to reflect modern site technology and create a smooth user experience, whilst providing the clients with a great content management system and back end to work from. More than anything, though, site also needed to capture the essence of Terry Pratchett’s world and present each visitor with a modern Ankh Morpork shopping experience!

We set about crafting a custom built theme that fully encapsulates the tone, with carefully selected font choices and colour palette. The typical eCommerce experience was augmented with a little touch of magic to bring the literature to life.

Behind the theme sits WooCommerce, an ecommerce plugin that extends the functionality of WordPress. The site utilises Litespeed caching and a powerful server in order to manage huge spikes in traffic for when new products are launched.

Throughout the site, we have used a lot of the original Discworld artwork to create something truly bespoke. A moving Great A’Tuin logo on a parallax starry sky is the first thing you see on the site and it just gets better from there.