Being approached to create a range of brand new tea products that encapsulate the wild and wonderful Exmoor was equal parts existing and challenging. We set to work to create something contemporary with the aim to set this tea brand apart from any of its more traditional rivals.
“It was really important that the design agency could get into our heads and understand what we were trying to create.”
With a multitude of different and delicious blends to work with and bring to life, the brand needed to be deceptively stretchy.
The logo design itself needed to be bold and brave, with a bespoke tea leaf pattern to flow across the packs on shelf. Each pack was designed to truly show off the pattern which wraps around it. The blends have a unique colour palette that makes them easily identifiable from one to the other.
To launch the brand we created a WooCommerce website that would include some lively parallax movement to provide depth and some nicely designed features to show off the product at its best. The user journey is one of the most important aspects for a site so special so our attention was given to make sure that this was on point and that the products were easily purchasable too.