White Feather Coffee Co
The White Feather Coffee Co is a quirky local business with a brand that needed some love. It had to work for everyday commuters, coffee aficionados and larger corporate entities – we wanted to present the business as convenient, cool and quality.
“It’s been a breath of fresh air to work with an agency which, not only “gets” our brand, but has been able to take it forward in ways which we ourselves could never have imagined.”
People connect with a brand that they can see themselves in. By using playful illustrations of everyday folk we we were able to show that The White Feather Coffee Co is “a space for you”. It feels warm and familiar, has bags of personality and worked well with the existing brand elements.
Coffee is a big deal. It’s the essential starter and the deserved pick-me-up. We played on that role by injecting some levity into people’s lives with clever lines and big type – it’s welcoming and warm, showing that there are people behind the business. Taking creative copywriting risks also set The White Feather Coffee Co ahead of the corporate competitors who are more likely to play it safe.