City living on your own terms. That’s what Apo sets out to do with each new property they open. They asked us to create a campaign to launch their new Liverpool apartments, situated right at the heart of the action.
“The team were collaborative throughout the process, taking the time to truly understand our business working closely with us to develop a campaign that would be successful.”
The campaign we developed is called “Come home to your city”. The campaign included static programmatic and animated ads targeted at specific audiences, such as a Facebook ad tailored toward young sharers looking for an apartment in Liverpool.
As well as the more targeted digital marketing, we created print ads and building signage to promote the launch and cement the building as part of Liverpool’s city life. The resulting campaign brought together marketing across OOH, digital, print and social media.