INSIGHTS
A deep dive into tech, trends and teachable moments.
As we move toward a future of collaboration and growth, Teapot embraces the essence of thought leadership. In the ever-changing, and ever-challenging, digital world it is increasingly important to share authenticity, empowerment, and influence.
We hope to foster genuine curiosity and a focus on passion and experience into our narrative, though insights that challenge the status quo, provoke creativity and nurture meaningful connections within our industry.
brand
Generate yourself a brand backbone.
If I have to read another “Stop doing X, do Y instead” post, I shall scream. For me, the real…
Marketing
How to actually grow your eCommerce business with digital marketing.
Most eCommerce brands aren’t struggling because they’re doing too little, they’re struggling because they’re doing too much of the wrong…
Marketing
How TikTok can benefit your business.
Not on TikTok? Time to rethink that strategy. Yes, it’s the home of doom scrolling, trending audio and the occasional…
Marketing
AI: Search as a summary.
AI search summaries aren’t just transforming how we navigate the web - they’re redefining the very structure of the internet.…
Marketing
Google display network vs. search ads – what’s the difference, and when to use them.
Not all Google Ads are created equal. Know the difference, spend smarter.
Marketing
Optimising ads for higher conversions.
Small tweaks, big wins – how to make your ads convert better.