INSIGHTS 

deep dive into tech, 
trends and teachable moments. 

As we move toward a future of collaboration and growth, Teapot embraces the essence of thought leadership. In the ever-changing, and ever-challenging, digital world it is increasingly important to share authenticity, empowerment, and influence.

We hope to foster genuine curiosity and a focus on passion and experience into our narrative, though insights that challenge the status quo, provoke creativity and nurture meaningful connections within our industry.

Building an Email List – Strategies for Growth

If you’ve ever been tempted to buy an email list, pause. That’s a fast-track to spam folders, low engagement, and…

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Segmenting Your Audience for Better Targeting 

Here’s a reality check: your audience isn’t one homogenous blob. And if you’re still sending every email to everyone, you’re…

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Tracking Email Campaign Success – What to Measure and Why

You’ve written the email, hit send, and watched the numbers roll in. But what do they mean and what should…

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Paid Social Demystified: How to Boost Your Brand’s Reach

Paid social isn’t a dark art but it is often misunderstood. This blog breaks through the noise and shows you…

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Funky computer

Turn passive scrollers into active brand advocates.

In a world drowning in content, grabbing attention isn’t the hard part, it’s keeping it. This blog unpacks the secret…

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The ultimate guide to social media content planning.

Social media moves fast and without a clear plan, it’s easy to fall behind. Content planning gives your brand a…

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Mailchimp stuff.

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