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INSIGHTS 

Analyse This! GA UA goes AWAY. 

This communication serves as a critical update regarding Google Analytics and its impact on your website traffic data. Effective July 1, 2024, Google will be sunsetting Universal Analytics (UA), the long-standing industry standard for website analytics.

What Does This Mean for Your Business? 

Following the shutdown date, you will no longer be able to access your website traffic data through the familiar Universal Analytics interface or its API (Application Programming Interface).

This includes all historical data currently stored within your UA property. Imagine losing access to years of valuable insights into user behaviour and website performance!

Why is Google Making This Change?

Google is constantly evolving its analytics platform to better cater to the ever-changing digital landscape. Their focus has shifted to a new platform called Google Analytics 4 (GA4). GA4 offers a more robust and privacy-focused approach to data collection.

It provides deeper insights into user behaviour across various platforms and devices, allowing for a more comprehensive understanding of your audience. This ultimately translates to more effective marketing strategies that are data-driven and deliver tangible results.

Recommended Actions to Ensure a Smooth Transition

  1. Export Your Historical Data: While direct access to UA data will be unavailable after the shutdown, you can still export your historical reports before July 1st. This ensures you retain valuable insights into past website performance. We recommend collaborating with our team to ensure a smooth data export process and secure storage of these reports.
  2. Transition to Google Analytics 4 (GA4): Setting up GA4 for your website is a crucial step. This allows you to collect website traffic data and build historical records within the new platform. Don't start from scratch! Our experienced team can assist you with the GA4 setup and ensure a seamless transition. This proactive approach ensures you have uninterrupted access to website traffic data and can leverage the advanced capabilities of GA4.
  3. Stay Informed: Google is continuously updating its resources and documentation to support a smooth transition to GA4. We will keep you informed of the latest developments and best practices to ensure you get the most out of the new platform.

We're Here to Support You

We understand that this change might cause some disruption. Our marketing team is readily available to guide you through the process of exporting your UA data and setting up GA4. We can address any questions you may have and facilitate a smooth transition to the new platform. Don't hesitate to reach out and discuss your specific needs. Together, we can develop a plan to ensure continued access to your valuable website traffic data and leverage the benefits of GA4 for your marketing efforts.

Don't Delay: Proactive Measures are Key

With proper planning and our dedicated support, you can successfully navigate this change and unlock the full potential of GA4 for your marketing campaigns. Feel free to contact us to discuss your specific needs and develop a plan to ensure continued access to your web traffic data.

Need help with GA? Contact us today.

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