You might also hear the term “UI Design” and although elements of UX Design overlap with this, they are not exactly the same. A UI Designer or User Interface Designer will focus on the visual elements of the website and consider things like Font Type, Icons, Colours and Animations whereas a UX Designer will focus more upon the feelings a user might have as they use the website to guide the design. They will aim to iron out any friction points a user might encounter and improve traction.
You might also hear UX being discussed with CX which is Customer Experience. UX is part of the Customer Experience but CX looks at the entire interaction process for a customer with your brand and UX tends to focus on a single point of interaction… in this case, a website.
You might also hear UX being discussed with CX which is Customer Experience. UX is part of the Customer Experience but CX looks at the entire interaction process for a customer with your brand and UX tends to focus on a single point of interaction… in this case, a website.
Another core aspect is link building to raise your Domain Authority. If you’ve got a brand new website and want to give it a little boost, having a link to your website in external directories can help. Acquiring do-follow backlinks from websites with a high domain authority score, can pass on some seo benefit to your website. However, it’s not a simple case of getting as many backlinks as possible from whatever source. The best backlinks to your website are always do-follow, are from a high authority website, link to a very relevant page on your website from their content and are from websites with high trust levels in your niche.
For example, a self-employed builder would benefit from a backlink from a website like B&Q to a blog page on his website where he’s discussing the best tools to use when building a house. This boosts page authority and can help that webpage rank better. Not only that, the traffic going to that page on the other website, will likely click on the link and be taken to your website, therefore helping with traffic acquisition.
Alarm bells can start to ring and you’ll be keen to figure out exactly what’s going on. This is why data is so important - if you can marry up a drop in sessions to a page, then you can likely eradicate UX as a potential issue (as long as the page isn’t showing a 404 Not Found Error!). If however, sessions have remained steady but you’ve seen a more gradual decline in conversions, then it might be time to revisit the page and give it a bit of love and attention. Websites are never ever fully completed and that there is always opportunity to grow and improve.
The very first place to start is to map out the entire customer journey both online and offline. This process will enable you to focus your time and attention on the pages or elements where improvements will have the most impact. Things that you’ll need to consider as part of this can include:
You can then set up testing to see if the changes you make have a positive impact in terms of conversion rate before rolling it out to the live website.