If you’ve ever been tempted to buy an email list, pause. That’s a fast-track to spam folders, low engagement, and one grumpy GDPR headache. The better way? Grow your own list with content and offers that your audience genuinely cares about.
Start by thinking about your customer’s first moment of contact. What could you offer that they’d be happy to exchange an email address for? A useful guide, a cheeky discount, early access to something exciting? It doesn’t need to be complicated, it just needs to be relevant. If your opt-in sounds like you’re doing them a favour, it probably won’t work. Also utilise that social media feed you keep obsessing over, your communications should be omnipresent and a great way to reach new email subs.
Once you’ve got the value sorted, make signing up effortless. Nobody wants to type a life story into a phone. Name and email is usually plenty. Place the sign-up where people will actually see it, homepage, footer, blog posts, or a gentle exit-intent popup that doesn’t scream desperation.
Then, test. Try different headlines. Tweak the copy. Adjust your form placement. Email marketing isn’t a guessing game anymore, and even small changes can make a big difference.
Don’t want to wrestle with forms, copy, and incentives? Contact Teapot. We’ll help you build a list that’s worth emailing and gets results when you do.