In the fast-paced, ever-changing world of artificial intelligence (AI), OpenAI has reigned supreme with the launch of its GPT-4 large language model (LLM), powering Chat GPT, which revolutionised the way people use the internet to gain information, at it's launch to the public in late November 2022.
However, as of February 2024, Google has now launched its innovative, multimodal AI model, which is presenting a possible end to Open AI's dominant reign. Google has completely replaced their original AI chatbot 'Bard', with the new and improved Google 'Gemini', which along with search generative experience (SGE), is set to re-invent the way people search.
Gemini has replaced Google Bard, with the aim of simplifying its offerings and using Gemini as an umbrella term to consolidate its suite of AI properties, presenting consumers and businesses with a unified solution for their AI needs.
Google Gemini boasts a diverse array of features and functionalities, underpinned by its multimodal capabilities. From processing text and code to being able to understand audio, video and imagery, Gemini offers versatility to execute a variety of tasks.
Gemini debuts in three distinct variants, each meticulously crafted to address specific requirements and performance benchmarks, to offer free, standardised versions of Google's latest multimodal AI model, as well as a more advanced, paid version.
The varying Gemini models are as follows:
Gemini Nano is a free version of Gemini AI that has been engineered for on-device AI processing. Gemini Nano enhances smartphone capabilities by offering functionalities such as text suggestions and content summarisation which enables users to efficiently access varying types of information without the need to read copious amounts of text.
Serving as the backbone of AI-powered services from Google's data centres, Gemini Pro sets a new standard for conversational interfaces with its rapid response times and adeptness in deciphering complex queries.
The free iteration of Gemini Pro equips users with the ability to address simple queries, summarise text, and seamlessly integrate with various Google services including; Gmail, Google Maps, and YouTube. For Android users, the Gemini app replaces Google Assistant, enriching the AI experience (see more information on how to use Google Gemini, below).
Gemini Ultra, the subscription-based model, introduces advanced features such as handling multi-step queries and assisting with intricate tasks like coding.
Although Gemini Ultra is currently unavailable due to testing procedures still being carried out, Google has described Gemini Ultra as its most capable model as it has been specifically designed for highly complex and demanding tasks across diverse domains. Due to the advanced nature of AI that Gemini Ultra is set to possess, it has been positioned as a pinnacle of AI excellence.
Using Google Gemini is relatively straightforward and can be accessed through various channels and platforms. Below we've listed a variety of ways that you can utilise Google Gemini, including;
Google has developed a free Gemini app for Android devices, making it easy to simply download the app from the Google Play Store and install it straight onto your Android phone. Once installed, you can access Gemini's capabilities directly from the app.
While Gemini is primarily available on Android devices, iOS users can access Gemini functionalities through the Google app. Although in a more limited form compared to Android, Gemini still offers valuable AI assistance for iOS users.
On Android devices, you have the option to replace Google Assistant with the Gemini app. This allows you to use Gemini's AI capabilities for various tasks that you could previously use Google Assistant features to carry out such as; answering questions, summarising text, and providing recommendations for various subject matters.
Gemini is integrated with various Google services, including Gmail, Google Maps, and YouTube. You can interact with Gemini through these services to perform tasks such as getting recommendations, navigating, or searching for information, whilst remaining within the service platform.
Google has rebranded its Duet AI service for businesses as Gemini for Workspace. If you're a business user, you can leverage Gemini's productivity-related features within the Google Workspace environment. These features include automation, predictive analytics, and personalised recommendations, which are all aimed at enhancing collaboration and streamlining workflows within organisations.
As it currently stands, Gemini Ultra is undergoing its final testing phases and its impending release holds immense promise for advancing the future of AI even further.
Google is already looking ahead to the future with Gemini 1.5 as the early glimpses of the updated features showcase its prowess in handling longer prompts and extracting nuanced information with remarkable efficiency.
At this stage, navigating the changing landscape can be difficult as we are unable to predict the course that Google will take when rolling out AI across its various platforms. We could initially see Gemini integrated into existing systems to begin with, however, we could potentially see the launch of Search Generative Experience (SGE) first.
SGE is set to re-invent the way we search by providing tailored options to individuals searching, to provide access to information that is most relevant to them.
The information will be displayed at the top of search results, using AI technology to provide snippets of information, relating to a user’s query and citing the source it has retrieved the information from.
SGE’s response to queries has already proven to be highly informative for a variety of different subject matters, which greatly reduces the likelihood of a user clicking onto a website when the information is directly in front of them already.
In terms of how businesses utilise this information to affect their marketing strategies, the key takeaway from this during these uncertain times is that now, more than ever, content prevails when it comes to marketing strategy.
With Google’s Helpful Content updates now being included as part of the Core updates, the focus is now on having relevant, well-written, extremely informative content. Highlighting your expertise within your industry is imperative as this new age of technology commences; as the information that your content provides can be selected as part of the search results presented to a user, if the information is deemed authoritative enough by providing the necessary information users require in relation to their query.
People will be able to upload images and ask to find similar-looking items or answer questions for example ‘What landmark is this?’ Therefore, higher quality and more detailed image descriptions will allow these images to match with your products/ articles.
Therefore, considering how responsive your design is during the development stages of the site, allows users to easily navigate through your site to find information relating to your products or services.
For more guidance on development, design and marketing as well as staying up to stay up to date with the latest trends in SEO, get in touch with us by emailing [email protected] or calling 01460 281865 to find out how we can help you to stand out within your industry.