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Everything you need to know about Google’s AI model – Gemini 

In the fast-paced, ever-changing world of artificial intelligence (AI), OpenAI has reigned supreme with the launch of its GPT-4 large language model (LLM), powering Chat GPT, which revolutionised the way people use the internet to gain information, at it's launch to the public in late November 2022.

However, as of February 2024, Google has now launched its innovative, multimodal AI model, which is presenting a possible end to Open AI's dominant reign. Google has completely replaced their original AI chatbot 'Bard', with the new and improved Google 'Gemini', which along with search generative experience (SGE), is set to re-invent the way people search.

What is Google Gemini?

Gemini has replaced Google Bard, with the aim of simplifying its offerings and using Gemini as an umbrella term to consolidate its suite of AI properties, presenting consumers and businesses with a unified solution for their AI needs.

Google Gemini boasts a diverse array of features and functionalities, underpinned by its multimodal capabilities. From processing text and code to being able to understand audio, video and imagery, Gemini offers versatility to execute a variety of tasks.

What is the difference between Gemini's free VS paid AI models?

Gemini debuts in three distinct variants, each meticulously crafted to address specific requirements and performance benchmarks, to offer free, standardised versions of Google's latest multimodal AI model, as well as a more advanced, paid version.

The varying Gemini models are as follows:

1. Gemini Nano.

Gemini Nano is a free version of Gemini AI that has been engineered for on-device AI processing. Gemini Nano enhances smartphone capabilities by offering functionalities such as text suggestions and content summarisation which enables users to efficiently access varying types of information without the need to read copious amounts of text.

2. Gemini Pro.

Serving as the backbone of AI-powered services from Google's data centres, Gemini Pro sets a new standard for conversational interfaces with its rapid response times and adeptness in deciphering complex queries.

The free iteration of Gemini Pro equips users with the ability to address simple queries, summarise text, and seamlessly integrate with various Google services including; Gmail, Google Maps, and YouTube. For Android users, the Gemini app replaces Google Assistant, enriching the AI experience (see more information on how to use Google Gemini, below).

3. Gemini Ultra.

Gemini Ultra, the subscription-based model, introduces advanced features such as handling multi-step queries and assisting with intricate tasks like coding.

Although Gemini Ultra is currently unavailable due to testing procedures still being carried out, Google has described Gemini Ultra as its most capable model as it has been specifically designed for highly complex and demanding tasks across diverse domains. Due to the advanced nature of AI that Gemini Ultra is set to possess, it has been positioned as a pinnacle of AI excellence.

How can you use Google Gemini AI?

Using Google Gemini is relatively straightforward and can be accessed through various channels and platforms. Below we've listed a variety of ways that you can utilise Google Gemini, including;

1. The Gemini app.

Google has developed a free Gemini app for Android devices, making it easy to simply download the app from the Google Play Store and install it straight onto your Android phone. Once installed, you can access Gemini's capabilities directly from the app.

While Gemini is primarily available on Android devices, iOS users can access Gemini functionalities through the Google app. Although in a more limited form compared to Android, Gemini still offers valuable AI assistance for iOS users.

2. Google Pixel 8 integration.

Gemini Nano (as mentioned above) is integrated into the Google Pixel 8 smartphone, making it the first smartphone to have built-in AI capabilities as it gives you direct access to the AI tool, without needing to download any additional apps.

3. Google assistant replacement.

On Android devices, you have the option to replace Google Assistant with the Gemini app. This allows you to use Gemini's AI capabilities for various tasks that you could previously use Google Assistant features to carry out such as; answering questions, summarising text, and providing recommendations for various subject matters.

4. Integration with Google apps.

Gemini is integrated with various Google services, including Gmail, Google Maps, and YouTube. You can interact with Gemini through these services to perform tasks such as getting recommendations, navigating, or searching for information, whilst remaining within the service platform.

5. Gemini for Workspace.

Google has rebranded its Duet AI service for businesses as Gemini for Workspace. If you're a business user, you can leverage Gemini's productivity-related features within the Google Workspace environment. These features include automation, predictive analytics, and personalised recommendations, which are all aimed at enhancing collaboration and streamlining workflows within organisations.

What's next for Gemini?

As it currently stands, Gemini Ultra is undergoing its final testing phases and its impending release holds immense promise for advancing the future of AI even further.

Google is already looking ahead to the future with Gemini 1.5 as the early glimpses of the updated features showcase its prowess in handling longer prompts and extracting nuanced information with remarkable efficiency.

How will Google Gemini impact SEO?

Google's Gemini stands as a testament to the power of innovation and the limitless potential of AI-driven technologies and re-invents the landscape in which we currently search. Its impact on SEO for businesses is still yet to be seen but staying ahead of the curve and utilising these new technologies is vital to your business development in this new age of AI.

At this stage, navigating the changing landscape can be difficult as we are unable to predict the course that Google will take when rolling out AI across its various platforms. We could initially see Gemini integrated into existing systems to begin with, however, we could potentially see the launch of Search Generative Experience (SGE) first.

What is Search Generative Experience (SGE)?

Search Generative Experience (SGE) is currently in its experimental phase and is being tested as part of Google’s Search Lab’s in the US.

SGE is set to re-invent the way we search by providing tailored options to individuals searching, to provide access to information that is most relevant to them.

The information will be displayed at the top of search results, using AI technology to provide snippets of information, relating to a user’s query and citing the source it has retrieved the information from.

SGE’s response to queries has already proven to be highly informative for a variety of different subject matters, which greatly reduces the likelihood of a user clicking onto a website when the information is directly in front of them already.

What does this mean for your business?

Informative content.

In terms of how businesses utilise this information to affect their marketing strategies, the key takeaway from this during these uncertain times is that now, more than ever, content prevails when it comes to marketing strategy.

With Google’s Helpful Content updates now being included as part of the Core updates, the focus is now on having relevant, well-written, extremely informative content. Highlighting your expertise within your industry is imperative as this new age of technology commences; as the information that your content provides can be selected as part of the search results presented to a user, if the information is deemed authoritative enough by providing the necessary information users require in relation to their query.

Image optimisation.

Another thing to consider that has increased importance with the rise of AI technology is image optimisation. With the integration of SGE, search will increase it’s multimodal capabilities as we will be able to search using imagery, in addition to the voice search and Google Lens capabilities that we already have access to.

People will be able to upload images and ask to find similar-looking items or answer questions for example ‘What landmark is this?’ Therefore, higher quality and more detailed image descriptions will allow these images to match with your products/ articles.

Responsive design.

When considering the design of your website, it’s highly important to consider how responsive your design is to varying types of devices. The significance of this has only increased due to the consideration of how people will utilise SGE, by uploading imagery and wanting to find answers in a much quicker time frame.

Therefore, considering how responsive your design is during the development stages of the site, allows users to easily navigate through your site to find information relating to your products or services.

For more guidance on development, design and marketing as well as staying up to stay up to date with the latest trends in SEO, get in touch with us by emailing [email protected] or calling 01460 281865 to find out how we can help you to stand out within your industry.

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