Not on TikTok? Time to rethink that strategy. Yes, it’s the home of doom scrolling, trending audio and the occasional questionable dance move. But it’s also one of the most powerful places to reach your ideal audience, instantly.
Think of TikTok as a search engine, just like Google. People are already searching for businesses like yours. The real question is whether you’re showing up.
You’d be thrilled to have a shop on a high street with 15,000 people walking past every month. Now multiply that number by 100,000. That’s the scale of TikTok’s monthly user base.
Of course, not every single one of those 1.5 billion people will be interested in what you do, but with targeted marketing and a strong brand presence, you can tap into a substantial chunk of those users.
The opportunity is huge, it’s simply a case of showing up with purpose.
Jumping into shot and nailing the latest dance routine isn’t exactly on-brand when you’re launching a new flavour of chocolate. Let’s be realistic, no one headed to a dance studio when searching for the iconic Dubai bar.
Instead, show users what goes into your product, what makes it unique, and the story behind it. That’s the kind of content that builds connection, sparks curiosity and turns casual scrollers into loyal customers.
The same applies whether you’re running an e-commerce store or showcasing what a school has to offer. Not every business fits the TikTok stereotype, and that’s exactly the point.
Authenticity is what builds real connection on TikTok. It’s not about having a big budget; it’s about using the tools you already have. When you tap into the passions, interests and attitudes of your ideal client, you land in front of them with purpose.
Whether you want to grow organically or through paid advertising, TikTok remains one of the most accessible marketing platforms. By targeting users strategically and taking advantage of the insight tools built into the app, you’re able to reach people who genuinely care and are ready to engage.
Combine that with consistent, authentic content, and the world really is your oyster.
Showing up isn’t the hard part. Showing up with purpose is where many businesses stumble. Identifying your audience and using TikTok’s tools to reach people with intent is what drives real results.
Whether your following is big or small, cutting through the noise has never been easier. But finding the sweet spot is a bit like crafting a chocolate bar that goes viral… not too rich, not too dense, and ultimately down to personal preference. The key? Creating a recipe your whole team can follow. That’s what keeps your brand consistent. Build a plan and execute it. It really is that simple.