Inside ChatGPT, users can now browse and buy real products – in real time – from real retailers. No apps. No tabs. No ads. Just ask, get a recommendation, and complete the purchase in the same chat thread.
Not in a few years. Not in beta. Right now (in the US only).
It’s the official arrival of conversational commerce. And whether you're a startup with five SKUs or a high-street name with fifty product lines, this one matters.
Because in a world where people can ask AI “I need a gift for my brother’s wedding” and immediately buy from the results, the rules of engagement have changed.
The question isn’t should your brand be there.
It’s will your brand even show up?
In short: ChatGPT can now facilitate actual purchases. Through plugins from the likes of Shopify, Klarna, and Instacart, users can shop natively inside the AI interface.
Here’s how it works:
No searching. No decision fatigue. No wandering into competitor territory.
It’s not just a new channel. It’s an entirely new mode of decision-making – one that removes almost every friction point we’ve spent 20 years trying to optimise.
This isn’t about another gimmicky AI assistant.
This is about commerce showing up where attention lives.
Right now, ChatGPT has over 180 million users. It’s become a default space for people to think, plan, compare, and explore – including what to buy.
Now, it’s also a place to convert.
Which means if your brand is nowhere to be found in these conversations, you’re invisible when it matters most.
Worse? You’re leaving the door wide open for someone else to answer better.
Historically, marketing has treated buying as a journey:
Awareness → Consideration → Purchase → Loyalty.
AI doesn’t care about that model.
When people talk to ChatGPT, they’re often already in decision-making mode. They're asking for specifics, looking for relevance, and expecting instant answers.
Here’s what changes:
There’s no funnel. There’s just a decision window – short, specific, and entirely powered by the user’s intent.
Great question. We’re not here to fearmonger or suggest you blow up your website. But we are here to nudge you into forward motion.
Because preparing for this shift isn’t about being everywhere. It’s about being findable, understandable, and buyable in an AI-first world.
Here’s where to start:
ChatGPT and other AI tools don’t “crawl” your website like Google. They rely on structured, clean, semantically-rich product feeds.
Is your product data connected to a platform like Shopify or WooCommerce?
Are your descriptions clear, helpful, and keyword-rich (in a human way)?
Are you tagging sustainable, local, or differentiating features?
If you’re not sure – we can help you figure it out.
AI conversations are brand-agnostic by default. But your voice can break through – if it’s clear, consistent, and embedded in your metadata.
That means:
Avoiding generic copy
Infusing values, USPs, and story into every product listing
Mapping tone into your structured content (yes, even titles and FAQs)
Your current marketing stack probably looks something like this:
Ads
Emails
Social
SEO
Shopify or similar
Now add AI-powered intent moments to that list. And make sure your brand is showing up there, too.
That might mean:
Connecting your store to ChatGPT via plugin
Exploring Klarna or Instacart if your products fit
Restructuring how you present gift ideas, bundles, or seasonal offers
Not everything needs to change. But something does.
Test how your products appear in AI tools. Try prompting ChatGPT like a customer would. You’ll quickly see what’s missing – or if your competitors are answering instead.
And through it all: remember your people.
AI might be doing the talking, but humans are still the ones buying. Make your product easy to love. Easy to understand. Easy to trust.
That’s not new. It’s just more important than ever.
This rollout is global but here in the UK, we’ve got some quirks that matter:
Localisation matters: spelling, sizing, cultural context – all influence product relevance in AI search.
Payment trust is different: British shoppers are still wary of new payment methods. Transparency counts.
Sustainability sells: UK consumers rank sustainability higher than most other markets – make sure that info is surfaced in your product feeds.
Being AI-ready doesn’t mean being flashy. It means being prepared – with clarity, context, and confidence.
We’re not just watching this happen – we’re building for it.
Whether it’s AI-ready Shopify stores, human-first product copy, or structured data that actually pulls its weight, Teapot is already working with brands to bridge the gap between talk and transaction.
This isn’t the death of creativity. It’s the next frontier of it.
So if your brand wants to show up in tomorrow’s conversations let’s talk.