Mastering Mailchimp Design: The Important Things to Know
Luke / March 18th 2021 / 5 minute read
There is a reason why so many businesses all over the world love to use Mailchimp. Not only is this fantastic marketing platform a scalable resource with user-friendly automation, but it is also designed with, well, design in mind! For the even slightly savvy user, Mailchimp has everything that is needed to build professional and enticing emails, and much more. If you are ready to harness this fantastic potential, read on and discover our top tips for getting the most out of Mailchimp’s magnificent design resources.
Build Brand Consistency Into Your Design Foundation
It is true that the Mailchimp toolkit is ideal for forging a fantastic brand identity. Before we get into that toolkit, however, it is vital to conjure a vision of the look and feel that you want your marketing campaigns to have. By taking this step, and then tying everything together with a consistent mood and aesthetic, you can make your brand more memorable. Your pre-existing branding; such as your logo, your real-world signage, and the identity on your website is a great place to start. If you are starting without a pre-conceived brand identity, a handy source of inspiration can be found in checking out what other businesses are up to. Consider your target audience, how you want your marketing to make them feel, and then seek out examples that hit the right note. Here are some important areas to consider:
Logo – Making sure that your brand logo takes the lead across all of your campaigns is a great way to connect with your audience.
Colour Palette – Your brand might have a signature colour palette, or you may wish to mix things up campaign to campaign. However, a clean palette with just a couple of shades will keep readers focused on your message.
Fonts – Just as too many colours can induce an unwelcome headache, too many fonts can make marketing feel messy! Pick fonts for your content and headers that fit with your brand identity and stick with them across the board.
Copy Tone – When pulling together written content for your marketing, a consistent voice will help to build your brand’s personality. Whether formal or casual, try to always approach your audience with the same tone. Be consistent about things like capitalisation and formatting too.
Images – While each of your campaigns will likely feature different images, their impression should be as consistent as each of the factors above. High-quality pictures can convey a huge amount in an instant. Consider things like whether they will create and convey a fun, formal, modern or vintage vibe, while sourcing your images.
Getting To Grips With Mailchimp Templates
Creating slick and consistent campaigns with Mailchimp could not be easier because of the uniform structuring of the builders at your disposal. Whether you are bringing a marketing email to life or launching a new social media campaign, you will discover familiar features in the form of user-friendly drag-and-drop content modules. These include all of the various components that you will need to create a professional impression, from headers to buttons, images and more.
When creating for the first time, you can choose from Mailchimp’s many templates, and transform a pre-built design into something of your own, or you can just create from the ground up. What is even better is that you can save what you come up with as a ready-to-go template for next time, so you will not need to start from scratch again.
Call On The Creative Assistant
The Creative Assistant is a relatively new Mailchimp feature that makes on-brand creation easier than ever. This handy tool collects colours, fonts, images, and logos from your campaigns, and remembers them for later. You can also enter in the website URL of your business and the Creative Assistant will carry on collecting these details from there too! Cleverly, those elements are then used to create coordinated universal settings within your Mailchimp dashboard. The Creative Assistant can also help you to manifest graphic designs that match your marketing perfectly, and adapt automatically for use on different channels.
Organise Your Assets
Alongside those terrific templates, you are going to have a lot of visual assets accumulating as you roll out more and more campaigns. Mailchimp created their Content Studio to help you store and use these assets more conveniently. Adobe Photoshop and Canva can be integrated with Mailchimp, giving you access to even more design tools, and better resulting assets. The Content Studio is geared to accommodate teams and even Stakeholders, so that you can all access the same on-brand pool of visual resources. If you connect your eCommerce store to Mailchimp, it can also automatically import your product photos. From there, you can easily edit and repurpose your images as you see fit. The wonderful thing about Mailchimp is that by simply jumping in and playing with the platform’s cutting-edge design features, anyone can create truly extraordinary marketing campaigns. However, if your time is a finite resource, or you would just feel more comfortable with some seasoned designers getting the ball rolling for your brand, Teapot Creative can assist. Drop us a message and our motivated Mailchimp team will help you to kick-start a whole new era of marketing for your business!