If You’re Not Measuring, You’re Guessing
What gets measured gets improved.
Great content doesn’t end when you hit publish. Tracking performance shows what’s resonating and what’s flopping. Start with clear KPIs: traffic, time on page, conversions, backlinks, social shares.
For example, a B2C brand discovered their ‘Top 10’ posts were bouncing readers because the content didn’t match search intent. Tweaking the angle doubled their average session duration.
Best Practices:
- Use Google Analytics & Search Console — basics matter.
- Track leads and conversions, not just views.
- Review performance monthly — optimise or kill low performers.
- Keep an eye on engagement metrics: comments, shares, mentions.