Social media algorithms love personal connections but brands often get squeezed out at the coffers. Paid social is no longer optional if you want to stay visible.
Too many marketers pick KPI’s that have no value to the campaign and/or brand. Be smart stupid. Pick a simple KPI that gives value back to you and that you can learn from.
Use targeting to focus on your ideal audience:
Your ad creative (image or video) should speak clearly to the target audience. No filler, no vague promises.