INSIGHTS
Paid social demystified: How to boost your brand’s reach.
Organic alone isn't enough.
Social media algorithms love personal connections but brands often get squeezed out at the coffers. Paid social is no longer optional if you want to stay visible.
Too many marketers pick KPI’s that have no value to the campaign and/or brand. Be smart stupid. Pick a simple KPI that gives value back to you and that you can learn from.
Struggling with where to start? Define your objective you fool!
1.
Promote a new product or brand story.
2.
Boost posts that naturally perform well.
3.
Drive traffic to a landing page or product.
Target smarter, not broader.
Use targeting to focus on your ideal audience:
- Interests, behaviours, job titles, geographic areas.
- Custom audiences (like website visitors or email lists).
- Lookalike audiences (find people similar to your best customers).
Keep your creative tight and relevant.
Your ad creative (image or video) should speak clearly to the target audience. No filler, no vague promises.- Bold visuals
- Simple messaging
- Strong CTA