The ultimate guide to social media content planning. 

Why content planning matters.

Social media moves fast and without a clear plan, it’s easy to fall behind. Content planning gives your brand a consistent voice, maximises efficiency, and ensures you're posting when your audience is ready to listen.

Start with a content calendar!

Use a simple spreadsheet, Google Calendar, or dedicated tools like Hootsuite or Buffer to map out your posts

Be strategic, not busy.

Posting every day isn’t the goal — posting with purpose is. Ask yourself:

• Does this post provide value?
• Does it match my audience’s mindset today?
• Am I contributing to brand consistency?

Scheduling tools are your friend.

Using platforms like Buffer or Hootsuite allows you to batch your content creation and schedule posts at optimal times. This means more consistency and less scrambling.