Turn passive scrollers into active brand advocates.
Why Engagement Beats Reach
It’s not enough to be seen you need to connect with the scroller. Engagement (likes, comments, shares) tells algorithms that your content matters, meaning more organic reach for your brand.
Crafting Posts That Make People Care
1.
Tell stories, not sales pitches. Share customer wins, challenges overcome, or lessons learned.
2.
Ask questions. Even simple polls invite interaction.
3.
Use strong first lines. Your first 5 words are your headline.
Stories and Video: Your Secret Weapons
Instagram/Facebook Stories:
Quick, behind-the-scenes content humanises your brand.
Short Videos:
Under 60 seconds, high-value insights or tips get saved and shared.
Consistency Builds Trust
The more consistently you show up, the more people will trust your brand and engage with you.