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INSIGHTS 

Your bad website and you. 

We get it. Time is short, the task list is long, but can you leave the kinda-okay-but-a-little-outdated website for another month?

In today's age, having a visually appealing and functional website experience is mandatory. A badly designed website not only leaves a negative impression and you shaking a fist at the screen in frustration, but it can ultimately lead to a downwards trend in brand perception, user engagement, and sales.

A Forbes study shows that this is the case for many businesses, and with the ever-growing demand for digital and shortening attention spans, how do you effectively resonate with your audience?

One step back.

Firstly, let's identify what contributes towards a bad website and user experience.

It just looks bad. Simple as that. 50% of consumers will base their opinion of your business on how your website looks. The look of your brand, the layout of page elements, the messaging, the subject content, the movement and interaction - it all adds up to an opinion which can be formed in under one second.

Poor user experience. Poor functionality can frustrate customers and make it hard for them to find the products or information they need. Consequently, 42% of users are likely to abandon a website because of poor user experience.

Inadequate SEO. 91% of web content receives no organic traffic from Google, typically due to poor SEO practices such as irrelevant content, bad keyword usage, and a lack of proper backlinks. If people can’t find you, they can’t engage with you.

Mobile UN-friendy. Nowadays, 85% of users expect a website to perform equally well on both mobile and desktop. Reports show that over 60% of online traffic came from mobile devices in February 2024 for some businesses.

Bad site speed and broken elements. Page speed significantly influences consumer behavior, with nearly 70% acknowledging that slow loading times affect their viewing and willingness to purchase online. Encountering 404 errors prompt 73% of visitors to leave the website and not return.

Two steps forward.

Now that we know more about what makes the online experience ‘bad’ let’s talk about positive progression.
Tell your brand story

A distinctive, recognisable brand style ensures consistency and credibility across all your touchpoints. This provides a solid foundation to really tell your story and resonate with your audience. Not only does this create a lasting impression and perceived value, but it also increases customer loyalty and trust, making it easier to market to your target audience.

Improving your SEO foundation

A strong SEO strategy based on customer insight and factual data can give you a leading edge over the competition. Increased online presence, targeted local visibility all contribute towards quality leads and higher conversion rates. Who wouldn’t want to increase their organic traffic by up to 300%?
Good design that captivates

50% of consumers say that their impression of a business is formed from the company’s website design. Having that wow factor, engaging visuals and an accessible user experience puts you in a good position to communicate and sell more effectively. A positive impression, is likely to be a returning customer.

Grow your site and presence  (STIR)

Having a great site is one thing, but maintaining that buzz and creating niche opportunities is another. Using platforms like social media, Mailchimp and Google Marketing can help dangle the carrot in front of a  new audience, while loyal customers may return via targeted campaigns

Putting a spring in your step.

Here at Teapot we can help you with any or all of the above. Our team are ready to chat and help you get positive results from your brand, website or marketing efforts. Drop us a message or stop by for a chat, we’ll put the kettle on.

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