In today's age, having a visually appealing and functional website experience is mandatory. A badly designed website not only leaves a negative impression and you shaking a fist at the screen in frustration, but it can ultimately lead to a downwards trend in brand perception, user engagement, and sales.
It just looks bad. Simple as that. 50% of consumers will base their opinion of your business on how your website looks. The look of your brand, the layout of page elements, the messaging, the subject content, the movement and interaction - it all adds up to an opinion which can be formed in under one second.
Poor user experience. Poor functionality can frustrate customers and make it hard for them to find the products or information they need. Consequently, 42% of users are likely to abandon a website because of poor user experience.
Inadequate SEO. 91% of web content receives no organic traffic from Google, typically due to poor SEO practices such as irrelevant content, bad keyword usage, and a lack of proper backlinks. If people can’t find you, they can’t engage with you.
Mobile UN-friendy. Nowadays, 85% of users expect a website to perform equally well on both mobile and desktop. Reports show that over 60% of online traffic came from mobile devices in February 2024 for some businesses.
Bad site speed and broken elements. Page speed significantly influences consumer behavior, with nearly 70% acknowledging that slow loading times affect their viewing and willingness to purchase online. Encountering 404 errors prompt 73% of visitors to leave the website and not return.