Brand design services
It’s more than just a logo
Branding encapsulates your business, your goals, your ethics and your offering. It enables you to communicate with your tribe as it is the badge they want to wear. Brand identities aren’t just visual – they’re a feeling. The key to competitive marketing is how you position your brand; without a defined brand, customers can get mixed messages or have trouble connecting to your company or its products.
Your brand is a unique statement and symbol to your customers of the quality of your products and the reputation of your business. It’s your company’s very identity; the face it presents to the outside world and its essence. Working with you, we can get it to fulfil its potential.
Teapot Creative helps to develop brands from their inception, but also assists already established brands with enhancing their identities through coherent, recognisable and inspiring development.
how does it work?
Discovery dialogue
We begin our journey with a chat where we delve into your goals, aspirations, and the intricacies of your business; its sector, and its audience. This initial meeting sets the stage for us to understand the unique elements that makes your brand stand out.
Information gathering
We then move on to research, conceptualising and competitor analysis. This is where the sparks of creativity fly as we generate ideas that align with your vision and resonate with your audience.
Collaborative creation
As the creativity unfolds, we collaborate with you to breathe life into the new ideas. This phase is about turning visions into visuals and concepts into compelling narratives to shape distinctive concepts. This is the time for creative risks and originality.
Development
Working with you, we refine and evolve the creative concepts into a tangible brand identity. It’s not just digital artwork; anticipate a comprehensive design roadmap that guides your brand’s identity. Colours, fonts, and visuals blend harmoniously to create a look and feel that truly reflects your brand.
Brand Presentation
The moment arrives when we present your finished brand identity. We will share your business’ very own design roadmap; a treasure trove of digital artwork and a palette of carefully chosen colours and fonts. Your brand is now equipped with a visually captivating and strategically aligned identity.
Success and future plans
Once complete, we will supply your assets so that you can start using them for yourself. You will be armed with the tools and insights needed to navigate the competitive landscape. We celebrate our successful collaboration and start to plan the next steps with you.
crafting your brand identity
Brand design
A strong visual identity, used consistently throughout all marketing channels, is essential for any brand.
We can help you create a look that is consistent with your purpose and values and is targeted to your audience and their aspirations. This will include designing a suite of logos to suit your needs, defining colour palettes, fonts and graphic style. We can also develop tone, voice and personality.
Brand development
A brand refresh is a natural process of brand change that can help your brand stay fresh and relevant. If your brand is still recognisable but has started to look dated, a refresh can help it meet today’s visual expectations and work better harder for you across all aspects of your marketing. We will work with you to retain your brand’s recognisability while giving it a fresh new look.
We can help you develop your brand into something that captures your essence. It might need something simple such as adjusting the colour palette to suit modern media, your word mark font looks dated so it needs updating or perhaps it needs a total reposition.
Our team of brand experts can help you develop your brand into something aspirational.
Brand guidelines
Consistency is key to building a strong brand identity – when your brand is consistent, it’s easier for customers to understand who you are and what you represent. This can lead to increased brand awareness, loyalty, and sales.
We understand the importance of this, and we can help you create a cohesive brand identity across all touch-points. We can produce brand guidelines or a brand book for use internally or for sending out to suppliers. This explains how various brand elements – colour and font palettes, voice and tone, etc – can be used to their full potential.
It will help you ensure that your brand is consistent across all channels even when we aren’t there.