Put simply, ads were running, but performance data was unreliable.
Next, we designed and launched a full-funnel PPC campaign strategy with a strong focus on Google Shopping ads. These were designed to capture high-intent users actively searching for Marine Electrical’s product range. We layered in smart bidding strategies, audience segmentation and seasonal adjustments to maximise ROI.
Alongside paid search, we made key SEO improvements to boost organic rankings and support overall visibility.
We didn’t ‘set and forget’. Weekly client check-ins kept us closely aligned with product availability, promotional cycles and seasonal demand ensuring the strategy was always grounded in what the business actually needed.
This is what happens when clean data meets smart profit focussed strategies.