Regenerative farming prioritises soil health and biodiversity, employing practices that mimic natural ecosystems. It promotes sustainable agriculture and long-term environmental sustainability. It also produces some great cheese. These products are currently sold in farm shops, so the packaging needed to sit comfortably in a rural setting while still shouting about the brand’s mission.
To complement this packaging and educate the public, we launched a range of comms that would win over converts to the cause. OOH campaigns, tradeshow stands, and even a giant (fully recyclable) golden hoof – we got the message out there. This also included adapting a well-known icon of rebellion, the anarchy symbol, and repurposing it into a cow’s head.
"We felt a true two-way flow of communication throughout the process and ended up with a design that we are proud of and is now flying off the shelves."
Leona McDonald, Business Unit Director
First Milk
