We decided on creating something simple but punchy for the name and logo that would encompass the look and feel of the concept behind it. The word ‘open’ has a multitude of meanings behind it. It represents the opportunity to speak about something you might be struggling with. It is an open door for those of us in trouble. It shows that there will always be someone to listen.
The stylised speech bubble of the logo represents the start of conversations and the open space around it is about the readiness to listen and support. It was created to be welcoming and warm. With the use of a lot of sunflower yellow, combined with strong black text and simple clear messaging; the brand is eye-catching and commands attention visually in both digital and print format.
